MAXHOSA AFRICA Brings Bold Designs to Decorex Cape Town 2024
Legendary South African fashion and lifestyle brand, MAXHOSA AFRICA, will showcase its unique designs at Decorex Cape Town this year, following their impressive showing at Paris Fashion Week in March 2024. Renowned for their vibrant patterns and bold color palettes, MAXHOSA AFRICA translates the beauty, culture, language, and aspirations of African people into luxurious and heritage fashion, lifestyle, and textile products.
Over the past 13 years, the brand has received numerous prestigious awards globally. However, Laduma Ngxokolo, the talented “Profounder” and Chief Creative Director, emphasizes that these accolades mean little compared to living and progressing his conviction. “It is the greatest source of purpose that makes me feel alive,” he says.
At Decorex Cape Town, Ngxokolo and his team will present an exclusive MAXHOSA AFRICA outdoor seating area. This installation will showcase their latest collection of umbrellas, cushions, and other homeware items with soft furnishings. You can view this display at the CTICC from June 6-9, 2024.
Additionally, the team will curate their latest lifestyle range of locally made woven rugs and cushions in the exclusive VIP lounge. This space will offer a relaxing sanctuary for trade guests during the busy fair. While the VIP lounge is primarily for architecture, interior design, and decor professionals, it will also be accessible to the public on the show floor.
MAXHOSA AFRICA is a shining example of South African success. What began as a fashion label has expanded to include standout homeware solutions, gaining global acclaim and elevating South African design on the world stage.
Founded in 2010 by Ngxokolo, MAXHOSA AFRICA started with a focus on creating knitwear suitable for Xhosa initiates (amakrwala). The brand celebrates traditional Xhosa aesthetics, reinterpreting beadwork patterns, symbolism, and colors into contemporary knitwear that resonates globally.
Ngxokolo reflects on his journey: “Since I started MAXHOSA in 2011, my goal was clear. I wanted to create a luxury institution showcasing the culture, greatness, and beauty of Africa, while contributing to the growth of the African fashion economy. It’s fulfilling to realize this vision every day, knowing we’re only at the beginning of our journey.”
Today, MAXHOSA AFRICA employs 300 professionals across production, retail, and operations, all committed to serving the brand’s mission with passion.
Don’t miss the chance to see MAXHOSA AFRICA’s latest designs in person and experience the pinnacle of South African design! Follow @maxhosalifestyle (homeware) and @maxhosa (fashion) on Instagram, and book your tickets for Decorex Cape Town now.
Ticket Information and Event Details
Purchase tickets online at Decorex Howler to stand a chance to win amazing prizes. General admission tickets are R10 cheaper online than at the door, and the first 2,000 online buyers receive a 10% discount voucher for Samsung.com.
Trade members can pre-register at Decorex Delegate Registration for complimentary access. Accepted trade members can upgrade to the VIP Buyers Club for perks like free parking, VIP lounge access, and priority updates on networking events and workshops.
Show Times:
- Thursday, June 6: 10h00-18h00
- Friday, June 7: 10h00-18h00
- Saturday, June 8: 10h00-18h00
- Sunday, June 9: 10h00-17h00
Venue:
- CTICC 1, Convention Square, 1 Lower Long Street, Cape Town, 8001, South Africa
Ticket Prices:
- Online Tickets:
- Adults: R140
- Pensioners/Students: R110
- Trade: R140
- Children: R30
- Children under 2: Free
- Tickets at the Door:
- Adults: R150
- Pensioners/Students: R120
- Trade: R150
- Children: R30
- Children under 2: Free
For more information, visit Decorex. Follow @decorexafrica on Instagram and Facebook for updates, and check out the Decorex JRNL for the latest decor and design industry news.
