The Cannes Film Festival recently shone a spotlight on the BMW XM Mystique Allure, a vehicle that redefines high-performance with its M HYBRID drive system. This exclusive model, inspired by the iconic Naomi Campbell and crafted with haute couture materials, made a dazzling debut on the red carpet.
BMW’s collaboration with Naomi Campbell has produced the BMW XM Mystique Allure, a testament to individuality and boldness. The “Dare to be You” campaign, which launched the BMW XM, echoes this sentiment, encouraging uniqueness and self-direction.
At the 77th Cannes Film Festival, Naomi Campbell unveiled the BMW XM Mystique Allure, a vehicle that mirrors her elegance and style. The French Riviera provided a picturesque setting for this grand reveal, where Campbell, in the bespoke car, graced the red carpet at the Palais des Festivals et des Congrès.
As the Official Automotive Partner of the Cannes Film Festival for the third consecutive year, BMW offers an exclusive shuttle service featuring over 200 vehicles, including the all-electric BMW i7, iX, i5, and the plug-in-hybrid BMW XM, promoting sustainable luxury travel.
The BMW XM Mystique Allure stands as the first BMW to incorporate high-fashion elements into its design. The car’s ultramarine exterior, Naomi Campbell’s signature color, is highlighted by a matte finish and adorned with luxurious velvet and metallic sequins, reflecting a spectrum from violet to ultramarine.
Crafted with meticulous attention to detail, the BMW XM Mystique Allure’s design is a harmonious blend of high performance and high fashion. The interior continues this theme with purple velvet covering every surface, including the M Lounge.
The BMW XM Mystique Allure’s unique character extends to its sound, created in collaboration with Hans Zimmer. The BMW IconicSounds Electric provides an auditory experience that complements the car’s visual impact, enhancing the driving experience with a sound that captures the essence of emission-free mobility.
The BMW XM sets a new standard as the most potent model from BMW M GmbH, designed exclusively as a high-performance vehicle. Its distinctive design features, such as the split headlight units and Iconic Glow grille lighting, contribute to its unparalleled presence.
With its innovative M HYBRID system, the BMW XM pioneers electrified high-performance driving. The BMW XM Label Red, the most powerful road-legal model from BMW M GmbH, boasts impressive stats: 550 kW of power, combined electric and petrol consumption of 33.5 kWh/100 km and 2.0 l/100 km, CO2 emissions of 45 g/km (WLTP), and a fuel consumption of 12.9 l/100 km with a discharged battery (WLTP).
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