In celebration of Africa Day, Coca-Cola is excited to introduce its latest creation, Coca-Cola® Wozzaah, a blend of vibrant flavors inspired by the rich and diverse cultures of Africa. Through immersive digital experiences and the refreshing taste of Coca-Cola® Wozzaah, fans will embark on a journey across the continent, experiencing the electrifying flavors and dynamic culture of each unique country.
Coca-Cola® Wozzaah captures the essence of Africa’s energy and rhythm, offering the familiar taste of Coca-Cola with an infusion of vibrant, tropical flavors. The can’s design features contemporary typography and bursts of vivid color, reflecting the dynamic spirit and creativity of African culture. This new beverage is more than just a drink—it’s a tribute to Africa’s influence on global culture.
To celebrate, Coca-Cola® Wozzaah invites fans to join in a series of exciting physical and digital experiences. These will be brought to life through collaborations with trailblazing artists who embody Africa’s creativity, igniting a cultural renaissance that resonates worldwide.
Renowned global music sensation and Eswatini native, Uncle Waffles, will serve as the ambassador for Coca-Cola® Wozzaah. Known for her electrifying performances and dedication to celebrating African culture, Uncle Waffles will infuse the Coca-Cola® Wozzaah experience with unparalleled energy. On May 23rd, Coca-Cola® Creations and Uncle Waffles will host an exclusive concert in Johannesburg, South Africa, to launch Coca-Cola® Wozzaah. The event will feature a surprise pop-up concert by Uncle Waffles and the grand unveiling of the new flavor.
“We are thrilled to introduce Coca-Cola® Wozzaah, a creation that celebrates the rich tapestry of African culture and embodies innovation and creativity,” said Silke Bucker, Senior Director, Coca-Cola Category Lead, Africa. “Partnering with Uncle Waffles adds an authentic touch to this launch, and we can’t wait to see how her dynamic presence will elevate the Coca-Cola® Wozzaah experience, creating unforgettable moments for our consumers worldwide.”
Accessible through the Creations Hub, Coca-Cola® Creations invites fans to explore its interactive online experience that amplifies African creativity. Hosted by Uncle Waffles, this platform features audiovisual elements inspired by South Africa, Morocco, Algeria, and Nigeria, allowing fans to digitally explore and engage with customizable Snapchat lenses and social elements.
To further highlight the cultural influences of Africa, Coca-Cola® is collaborating with WafflesnCream (waf.), Nigeria’s first skateboarding company, to create exclusive merchandise available in select markets. This merchandise can also be ordered internationally at waf.Online.
“The latest Coca-Cola® Creation celebrates the vibrancy and influence of Africa, immersing consumers in the continent’s limitless energy,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company. “This collaboration with incredible African artists and designers is what Coca-Cola® Creations is all about—creating ‘Real Magic’ for our fans through cultural connections.”
Coca-Cola® Wozzaah is available for a limited time in select markets, including Nigeria, Algeria, South Africa, and Morocco.
For more information about Coca-Cola® Creations, visit Coca-Cola Company.
